Facebook Marketing for Mompreneurs 101: Facebook's Algorithm

Though I have ventured into YouTube marketing and making videos, Facebook is still my first love and preferred method of marketing. If you've been following my posts and following my advice, I KNOW you have a business page and FB profile set up. ;) Now it's time to talk about how to use it.  In order to do that, we have to talk about Facebook's algorithm.  Here are a few details about the algorithm:

• It is set of instructions that governs what shows in any given visitor's newsfeed
• It has changed several times in the past year and half resulting in a decrease in the number of friends/fans who see posts
• It is composed of three factors: affinity, weight, time decay
• Affinity refers to relationship and interaction.  Facebook tracks how often a visitor interacts with a person/company.  The higher the interaction, the closer the relationship
• Weight refers to a Facebook post and the interaction.  Posts with more likes, comments and shares have a heavier weight.  Shares gives more weight than comments and comments give more weight than likes.
• Time Decay refers to how much time has past sense a post was created.  Older posts will not show in newsfeeds because, well, it's old. 

What to can you do?

Let's talk about the algorithm components as it relates to your business

• Affinity: For business pages, you need to focus on content.  Try different types of posts to find out which yields the most interactions and do more of those posts.  This helps those people see more of your future posts.  For a profile, have FB friends who are prime candidates for becoming business partners or customers, interact with them more via messaging, comments, likes, shares.  Facebook tracks your last 50 interactions so it is likely that they will see more of your posts in their newsfeeds.
• Weight: As interaction increases so does your reach.  So again, you need good content that yields interaction.  This interaction, gives your posts more weight over other posts and will show in more newsfeeds.
• Time Decay: There isn't much you can do about a post getting old. That's why it's important to post often.  Overkill is posting every hour so I would suggest posting 3-4 times a day if you can.  Again, make sure it's engaging content and not just posts selling your business. 

Next steps: If you would like more tips and tricks to navigate Facebook's algorithm and grow your business, I would suggest checking out FB Krusher and/or FB Krusher Elite.

Until my next post, I wish you peace, patience and prosperity. 

P.S. Connect with me on a Facebook here.

Wake Up Affluentry Review

My fifth video.  Two to go.  I may do a few more. Check out this review on Wake Up Affluentry and Affluentry Connection work from home opportunity.

4 Things Every Entrepreneur Should Have

1. Business Cards

If you read my Marketing on a Budget  article, then you know how effective these can be.  These are your mini billboards that travel with potential clients and current clients.  They advertise how you can help and the avenues by which they can contact you.  Check out Vistaprint. (Use that link and get a $10 coupon)

2. Website

In today's technological world, a website is your stamp of validity.  In a consumer's mind, your business does not exist if it doesn't have a website.  Furthermore, your business is not a legit business if it doesn't have a well-crafted website.  Remember your website is a reflection of your business and is usually the first impression a potential client gets of the company.  If you are unable to afford a web designer, I suggest creating one through Wix.  Their templates are very sophisticated compared to other free website templates.   I created a site there for my baking business www.bjbakeshop.com 

3. Customized Domain Name

If you use a free website hosting company like Wix, you need a domain name.  If not, your web address will be a sub domain of the wix site (i.e. fbismyoffice.wix.com) and that reads as low-budget or unprofessional. And though you may be on a fixed budget, you don't want a potential client t.  o know that.  My favorite place to buy domain names is Go Daddy because I can usually google a coupon code to get a name for 99 cents.

4. Social Media Presence

Customers, clients and prospects must be able to connect with you on a social level. If they cannot, then you will not be the cool kid on the block.  Of course, I recommend Facebook for various reasons (see here) but I also recommend started with the social media platform that you are most comfortable with.  Create a schedule on how often you with post and engage and what content you will post.  

Hope this was helpful.  Until tomorrow, I wish you peace, patience and prosperity. 

What You Can Expect

This month, I have added another self-imposed deadline and joined the  Ultimate Blogging Challenge.  Every day for the month April, I will posting.  My goal is to post about marketing strategies and working on Facebook.  So check out the blog daily or subscribe to the blog so you don't miss out.  

Mompreneur News: Facebook to Change Business Page Look

(From Facebook Marketing Expert, Mari Smith's newsletter)

Facebook just announced that Pages are about to get a whole new look. Mostly, the changes make Pages now appear in the same design as our personal profiles. Here’s what to expect: 

* Your Page wall posts will now be displayed inone single column (phew, good news here - this is much easier to read and follow. However, we won’t be able to feature content, such as images, in that nice double-wide view).

* The row of four tab thumbnails at the top are going away - ugh. There’s been some confusion about this at first. App tabs appear under a “More” tab (just like Profiles) +  the app thumbnails also appear on the left column a little further down.

* Details about your business (aka the About section) + photos and videos will appear in a narrower left column. 

NOTE: You may need to make adjustments to your Page Cover Image, as the name and category appear right on the image in white text and your profile picture will sit a bit higher in the new design. The actual dimensions remain the same, which are 851px by 315px.

Until next time, I wish you peace, patience and prosperity.

Facebook Marketing for Mompreneurs 101: 7 Key Ways to Optimize Facebook Fan Page SEO

So you thought SEO was just for websites huh?  Google any company or person and of they have a searchable Facebook page, it will show up in the search results.  That means you need to beef up those Facebook posts and pages to make sure they up your search visibility.  

For example, Google my home-based bakery BJ Bake Shop.  When you search for the name, Google provides you with results that include the company's Google local page, its Google+ page, its website, its Pinterest page, its Twitter page and, you guessed it, it's Facebook page.  So I have been able to provide yet another searchable result for my business. 

So let's get to work.  Check out these tips for optimizing your Facebook page.

Also, comment below with the link to your business Facebook page.  Let's connect.

Until next time, I wish you peace, patience and prosperity.

Facebook Marketing for Mompreneurs 101: 11 Must-Haves on Every Facebook Page

Follow my blog with Bloglovin

Love these tips.

Facebook Marketing for Mompreneurs 101: Nine Reasons You Should be Using FB Infiltrator for Your Business

1. No technical knowledge needed to use app
2. Eye-catching opt-in and landing pages on your Fanpage and Newsfeed.
3. Professional "Buy Now" buttons to make sales in the Newsfeed.
4. App compatible with groups, pages and profiles
5. Cheap one-time cost and NO monthly fees
6. Attractive coupon templates to promote local businesses
7. Customer can do everything from Facebook which yields higher possibility of conversion
8. Easy-to-use dashboard to monitor effectiveness of campaign 

Click here to start using FB Infiltrator

Facebook Marketing for Mompreneurs 101: Facebook Marketing Secrets

FB Streamlines Billing for Advertisers (Repost)

Facebook began a test last October I n which it offered advertisers the option of being billed when they reached their billing thresholds or on the last day of each month, whichever came first, rather than being billed as often as every day. The social network officially announced the rollout of the feature in a Facebook for Business post Tuesday.

The new feature was introduced as follows:

• As part of our ongoing simplification efforts, we’re streamlining the billing schedule for advertisers on Facebook. Instead of being billed every day, advertisers will now be billed when they reach certain billing thresholds, and/or at the end of the month.
• Billing thresholds are set based on how much you’ve paid in the past. For example, if you are a first-time advertiser on Facebook, you will be billed once you reach $25, or if you reach the end of the month. After that first payment, you’ll be billed in $25 increments, or when you reach the end of the month.
• As you spend more, your billing threshold will continue to increase up to $2,500 as you make successful payments. You can check your current billing threshold in the billing tab of your Ads Manager
• If you spend more than $2,500 per day and would like a higher threshold, you can request an increased threshold by filling out this form
• Threshold billing will roll out gradually to accounts spending in U.S. dollars in the coming weeks, with other currencies following in the near future. To learn more, visit the Help Center

Earlier this month, Facebook began allowing Ads Manager users to download all of their monthly invoices.

Posted by David Cohen on February 18, 2014.

If you would help with advertising on Facebook, feel free to contact me rachelbabajide@gmail.com concerning my Facebook marketing consultancy services or check out this helpful tool to get you started.

Until next time, I wish you peace, patience and prosperity.

Facebook Marketing for Mompreneurs 101: Facebook Business Pages

 Hi mompreneurs and aspiring mompreneurs

Yes, I'm still harping on getting a Facebook page because I know you haven't gotten one... or have you?  If you still need a little more convincing, here are more reasons why you need a Facebook business page from Beverly Spears' "Reasons Why Your Business Needs a FaceBook Page":

1. Search Engine Optimization has become totally intertwined with social media. A business page’s Facebook EdgeRank , the analytic tool for FaceBook exposure, is another factor in making sure your name and content appear when people search for you or your service. Statistics reveal that businesses receive a 185% increase in website traffic when they have more than 1,000 fans (LIKES).

2. Facebook is the largest Social Media Channel as far as number of users and time people spend on it. The estimated 955 million active users spend an average of 6 1/2 hours per month on Facebook. 50% of smartphones are actually connecting to Facebook every hour of every day.

3. The ability to use the many apps available to promote events and market products and services. I think the most significant app is one that allows you to offer newsletter sign-ups right on Facebook . That’s HUGE. Content is king but your list is queen of online marketing.

4. Frequency of posts is quite different on profiles vs. pages. It is suggested that optimized business pages post at least once a day. I have a lot to say so that points to the value of a page. Plus on a business page, you no longer have to be concerned about talking about business too  much.

5. The option to run ads. In an analysis of more than 60 Facebook marketing campaigns, 49 percent reported a return on investment of more than five times, while 70 percent had a return on investment greater than three times. Wow.

6. FaceBook clearly offers expanded opportunities to engage with ideal clients. It’s true that pages must be managed strategically to even be seen or noticed, but creativity can be rewarded by deepening your conversation and increasing your accessibility.


I would also like to add two more reasons:

• Facebook also provides insights into your target market.  You can learn what days they are most often on Facebook and even what times of the day that they are on Facebook. This information allows you to schedule time to post during those days and times rather than posting throughout the every day.
• It provides a stamp of "with-it"ness. Today, Facebook is the website to yesterday.  Once upon a time, if you did not have a website, you weren't a real business.  Now if you don't have a website AND a Facebook page, you aren't "in the know". 

So join the cool kids on the block and create your Facebook business page here. Then, come back and grab this awesome mini-course to get your page off of the ground.

Until my next post.... I wish you peace, patience and prosperity.

Facebook Marketing for Mompreneurs 101: Facebook Krusher vs FB Resurrection vs FB Fever Review

Hey Mompreneurs

It's 12:30 am my time right now.  I have got to write my posts earlier than this.  But as a mompreneur and new blogger, it seems like the only quiet/free time I get is after the kids and husband are asleep.  But I have to get it done- there goes my self-imposed deadlines again. I digress.

A few days ago, I stressed the importance of having a Facebook presence for your business.  Here's why. Have you seen H & R Block's "Get Your Billions Back" campaign?  They say that Americans missed out on billions of dollars by doing their own taxes last year.  That's the same way I feel about businesses without a Facebook page.  You are leaving money on the table.  There are over 150 million people on Facebook.  That means there are potentially 150 million customers you are not connecting with.  Whoa!!!

I recently read an article about business and Facebook that stated that most businesses that don't engage on Facebook either don't see the importance of Facebook or don't know how to use it effectively.  Then, it dawned on me that some of you guys may be new to Facebook.  I never really thought about that before because Facebook is my life.  After all, I did create a business around it.  So for any of you who are new to Facebook marketing, I want to introduce you to three courses, that will take you from novice to expert in Facebook marketing.


Course 1: Facebook Krusher Elite

This course teaches you how to get started on Facebook.  It takes you from setting up your personal profile for personal branding and video marketing all the way through expanding your network- all while navigating Facebook's tricky algorithm.  You also learn the art of reverse prospecting, which allows you to turn a recruiter into your prospect.


Course 2: FB Resurrection

Once you are comfortable with marketing on Facebook, this course shows you how to use a software to automate your marketing and save you time.  I must, however, stress that you must already know how to market effectively before trying your hand at automation or you won't be successful.


Course 3: FB Fever

I have never seen a course like this before.  This course takes marketing to the next level and shows you how to utilize Facebook to create several streams of income from Facebook not including your primary business.  Since you learned how to market effectively for free in courses 1 and 2, it's now time to put your money where your mouth is and use Facebook ads.  And FB Fever even shows you exactly how to do that with very little money.

As you can see, each course builds on the last one.  If you are ready to learn how to market effectively on Facebook and ultimately increase your income, then click the course titles to get started.  You can also comment below of you have any questions.


Until my next post.... I wish you peace, patience and prosperity.