You've been reading my posts on why and how to market on Facebook (if not, here's one). And I hope you've taken heed and taken advantage of the free marketing. But for those of you who would like to do some offline marketing on a budget, here are two things to consider: business cards and post-it notes.
Business cards are so convenient and be placed anywhere. I like to leave my card with my tip at restaurants and outings. I leave them in bathrooms on the sink. I even leave them on shelves in grocery stores next to items that my target market is likely to purchase. I also make sure I give clients at least two cards (one to keep; the rest to give away). Vistaprint is the perfect place to shop. You can get 250 for about $10. Right now, if you use this link, you'll get a $10 coupon for becoming a customer.
Another tool is the post-it note aka the mobile ad. Post-it notes are so convenient because they can go literally everywhere and easier to hold on too. Did I mention they are cheap. You can purchase a custom stamper for Office Depot or Vistaprint and apply it to a packet of post-it notes. You want the information on your stamper to be brief and include contact information as pictured above. You can also purchase custom post-it notes online. I purchased custom notes to include my company logo so that they are more eye catching plus I am all about branding my business.
The next step would be to place your notes in high traffic areas: gas stations, Redboxes, ATMS, bathrooms, laundry mats, mailboxes. The key is strategic placement. You don't need to saturate one place with your mobile ad; one or two will do the trick. Those who are interested will take it. Those who are not will leave for the person is. Win/win. You can check out more post-it tips here and.
I also found this great article on marketing here.
You can even take a picture of the business card or post-it and post it on Facebook. (Yes I had to sneak in Facebook.)
Until my next post, I wish you peace, patience, and prosperity.
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