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Friday, April 11, 2014

How to Design Your Business Cards

For those of you who read my article on budget marketing and are interested in designing business cards, here are a few tips for designing your business cards (adapted from
  1. Use your logo as the basis. Make it the largest element on the card.  If you don't have a logo yet, check out Fiverr for logo designers for $5.  Before looking for a logo designer, be sure you have your brand established.  Everything that you do and that represents your business must illustrate your brand.  Below is my old business card for my baking business.  My logo is the focus of the card.
BJ Bake Shop Houston

  1. Keep it simple. Do not cram too much information on the card.  If necessary, use both sides of the card.  But be sure not to cram either side.  You can include the essentials on one side and the service(s) on the other.  For example, my card has too much information on the front.  I moved the social media platforms to the back of the card.  
  2. Do include the essentials -- your name, title, company name, address, phone and fax numbers, and email and website addresses.  I would also suggest including your social media platforms as well.  Don't forget to state what you do either through slogan or services.
  3. Make sure the typeface is easily readable.
  4. Stick to one or two colors.  Color plays a major part in braking.  More than two colors can send the message of unprofessionalism and/or uncertainty of target market.  Be sure to research color psychology so you can select the best colors to represent your business.  

Feel free to comment below with any other questions job suggestions.  I hope this was helpful for you.  You can also check out others tips here.  

Until next I time, I wish you peace, patience and prosperity.

1 comment:

  1. Great tips! Bookmarked for when it's time to renew mine :) Thanks