Facebook Marketing for Mompreneurs 101: Facebook's Algorithm

Though I have ventured into YouTube marketing and making videos, Facebook is still my first love and preferred method of marketing. If you've been following my posts and following my advice, I KNOW you have a business page and FB profile set up. ;) Now it's time to talk about how to use it.  In order to do that, we have to talk about Facebook's algorithm.  Here are a few details about the algorithm:

• It is set of instructions that governs what shows in any given visitor's newsfeed
• It has changed several times in the past year and half resulting in a decrease in the number of friends/fans who see posts
• It is composed of three factors: affinity, weight, time decay
• Affinity refers to relationship and interaction.  Facebook tracks how often a visitor interacts with a person/company.  The higher the interaction, the closer the relationship
• Weight refers to a Facebook post and the interaction.  Posts with more likes, comments and shares have a heavier weight.  Shares gives more weight than comments and comments give more weight than likes.
• Time Decay refers to how much time has past sense a post was created.  Older posts will not show in newsfeeds because, well, it's old. 

What to can you do?

Let's talk about the algorithm components as it relates to your business

• Affinity: For business pages, you need to focus on content.  Try different types of posts to find out which yields the most interactions and do more of those posts.  This helps those people see more of your future posts.  For a profile, have FB friends who are prime candidates for becoming business partners or customers, interact with them more via messaging, comments, likes, shares.  Facebook tracks your last 50 interactions so it is likely that they will see more of your posts in their newsfeeds.
• Weight: As interaction increases so does your reach.  So again, you need good content that yields interaction.  This interaction, gives your posts more weight over other posts and will show in more newsfeeds.
• Time Decay: There isn't much you can do about a post getting old. That's why it's important to post often.  Overkill is posting every hour so I would suggest posting 3-4 times a day if you can.  Again, make sure it's engaging content and not just posts selling your business. 

Next steps: If you would like more tips and tricks to navigate Facebook's algorithm and grow your business, I would suggest checking out FB Krusher and/or FB Krusher Elite.

Until my next post, I wish you peace, patience and prosperity. 

P.S. Connect with me on a Facebook here.

Facebook Marketing for Mompreneurs 101: Facebook Marketing Secrets

FB Streamlines Billing for Advertisers (Repost)

Facebook began a test last October I n which it offered advertisers the option of being billed when they reached their billing thresholds or on the last day of each month, whichever came first, rather than being billed as often as every day. The social network officially announced the rollout of the feature in a Facebook for Business post Tuesday.

The new feature was introduced as follows:

• As part of our ongoing simplification efforts, we’re streamlining the billing schedule for advertisers on Facebook. Instead of being billed every day, advertisers will now be billed when they reach certain billing thresholds, and/or at the end of the month.
• Billing thresholds are set based on how much you’ve paid in the past. For example, if you are a first-time advertiser on Facebook, you will be billed once you reach $25, or if you reach the end of the month. After that first payment, you’ll be billed in $25 increments, or when you reach the end of the month.
• As you spend more, your billing threshold will continue to increase up to $2,500 as you make successful payments. You can check your current billing threshold in the billing tab of your Ads Manager
• If you spend more than $2,500 per day and would like a higher threshold, you can request an increased threshold by filling out this form
• Threshold billing will roll out gradually to accounts spending in U.S. dollars in the coming weeks, with other currencies following in the near future. To learn more, visit the Help Center

Earlier this month, Facebook began allowing Ads Manager users to download all of their monthly invoices.

Posted by David Cohen on February 18, 2014.

If you would help with advertising on Facebook, feel free to contact me rachelbabajide@gmail.com concerning my Facebook marketing consultancy services or check out this helpful tool to get you started.

Until next time, I wish you peace, patience and prosperity.

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Not going to happen this time: Lessons from Atlanta's stranded snow survivors

Though there are many lessons to be learned from the Atlanta snowpocalypses Leon and Pax, the most important one is to have a Plan B (and C) for creating income for yourself and your family. I only pray that everyone affected had enough money to adequately prepare for this storm.  I also pray that no one was forced to choose between life and making a living this week.

If you are snowed in today, have a 'C' mindset or truly want a 'C' mindset and need a plan B for snowy days like today, take the first step to start working from home/ online via social media today.  Click here for information on how to get started.  Again, 'D' students need not apply. McDonalds is still hiring.

**Do not click above if you are only curious..  If you are not determined to work and win TODAY, then wait until you are.  This saves both of us time and money.**

My day is pretty full today but I am always willing to make time for anyone who is willing to work today.  I can't wait to meet and chat with you today.  So let's go.

Why I Started This Blog

Yet again, I'm up at midnight writing this blog entry. "Why?" you ask.  Because I had my hands full today...literally.  I held a teething baby in one hand and my smartphone in the other.  Even now, I'm typing with one hand because I'm holding a sleeping baby in the other.  I'd rather type with one hand at midnight than not type at all and rock a cranky four month old.  I'm sure my parent readers can relate, which is one of the reasons I started this blog.



I want to connect:

• with other stay-at-home parents out there. That way we can share our experiences and know that we aren't alone in this parenting thing.
• with my work-from-home parents and share what I've learned about working from home and starting a business; I hope you share as well.
• With my stay-at-homers who want to be work-from-homers.  This blog is for you too because you really can earn an income on Facebook.  I will be talking a little about what I do here as well.

So guys, be sure to subscribe to this blog and connect with me on Facebook so you will access to all the great information and opportunities I will be posting.

Until my next post.... I wish you peace, patience and prosperity.

Facebook Celebrates 10 Years

Facebook turns 10

As a mompreneur who makes her living on Facebook, I would be remiss not to mention Facebook's 10th birthday.

Let's celebrate by playing a game of Remember When:

• Remember when Facebook was called "The Facebook"?
• Remember when you had to be in college to get an account?
• Remember when you status started with "<Your name> is..."?
• Remember when you became fans of pages? 

Comment with your own "Remember when"

Then, take a look at some cool Facebook facts.